Idukki district is one of the most backward districts in Kerala. 90% of the population is depending on agriculture for their livelihood. Constant price fluctuations for agriculture produce, severe attack of pests and diseases, increasing cost of cultivation etc. are making agriculture not promising for the marginal farmers. The recent crisis in tea estates have resulted thousands to lose their only source of income. All these factors forced the rural poor to opt for alternative means of livelihood. Poor infrastructure facilities, poor skill base, concentration of plantations, lowest density of population etc. have contributed towards less number of activities in non-farm sector in the district. Although Idukki district holds the major share in the state in producing quality spices, coffee, vegetables, tea etc., the above factors have restricted less number of agro based and other industries in the district.
A positive outlook, adequate knowledge and skills are considered as the basic qualities for an entrepreneur. The other factors like mobilization of capital, production, distribution, etc are the contributing factors. PDS lays lot of importance in this aspect and its micro enterprise development programmes are based on the following
REDP is a specialized training package aimed at identification of prospective entrepreneurs and equipping them with the competency required for maintaining an enterprise successfully. Creating awareness among the prospective rural entrepreneurs about the potential rural industrial activities suitable to the area and their markets is given prior importance in the training.
Case studies on rural entrepreneurs