Following the success of PDS organic spices, the model was replicated for the development of the small and marginal tea farmers in Idukki district. The Organic Tea farmers consortium was set up in 1999 and more than 750 marginal tea growers were included in the consortium. Farmers are given training in organic cultivation practices, harvesting and quality control. During the year 2000, a state of the art modern tea factory has been set up incorporating the latest machinery and technical know-how to produce the best tea. Presently orthodox tea is produced in the factory and the tea is marketed under the brand True Bio.